In travel marketing, you are selling an experience and a feeling. Video is one of the best mediums to convey this, creating a faster emotional connection than any other channel. Videos and visual content have always been a critical component of destination marketing, but with today’s ever-evolving social landscape, video and other creative visual content are more important than ever. On most social media platforms, videos get higher engagement and visitor interest. In this session, learn why video and other visual content are so essential, as well as some specific hands-on techniques to harness user-generated videos and your own smartphone-generated content to share. Promote your destination like never before. This workshop is designed for budgets of all sizes!


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Date(s) - 06/27/2018
9:30 am - 2:30 pm

Gervasi Vineyard